As mentioned in previous posts bringing nature and the outside world indoors into the store and displays is a current trend. With us being more environmentally aware and wanting to preserve the planet, this trend is a way of putting across the idea that the products are environmentally friendly. Although this may not be the case. Customers though may still feel more comfortable shopping in a store that has an increased natural environment, to that of a highly technological one.
This trend is demonstrated at Warehouse and Topman:
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