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Hi, thank you for checking out my blog, on here I post my own photos and write about trends I am observing within VM, also anything that interests me and most recently adding photos of things I buy. I am a recent graduate having studied Fashion Marketing and Communication at Nottingham Trent University and work as a visual merchandising manager...Please if you wish feel free to follow my blog or contact me.

Tuesday, 20 October 2009

Magic Mushrooms

I have been researching into next Autumn/Winter's trends to see where our high street is heading - Trend Union was bang on last time, so I am turning to them again. One of their predicted trends is 'Magic Mushrooms' -

"stepping out of reality and into the realm of fantasy and excess, a surreal sense of structural billowing of form, magic matter, and a roster of details will push the creative spirit beyond its boundaries into a new mental orbit.

Voluminous textures created from fantasy yarns will mushroom into the mainstream stacked one upon the other in ever-evolving volumes perfectly mimicking autumn’s favourites.

In cooler and softer neutrals on hallucinating textiles with rebounding surfaces and pleated or folded designs, we will hunt for the forbidden food and hide in sculptural form.
Colours are derived directly from these mushy spores in an array of tinted neutrals that will materialise in bulbous volumes. " -
(Trend Union, Autumn/Winter 2010).

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