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Hi, thank you for checking out my blog, on here I post my own photos and write about trends I am observing within VM, also anything that interests me and most recently adding photos of things I buy. I am a recent graduate having studied Fashion Marketing and Communication at Nottingham Trent University and work as a visual merchandising manager...Please if you wish feel free to follow my blog or contact me.

Monday, 19 October 2009

Cath Kidston

I am sure you are bored of me mentioning Cath Kidston again on here! But their traditional fabric patterns and styling is exactly what is on trend at the moment. They have combined their brand image with the current 'mend and repair' trend, see examples of how they have done this below.

Notice the use of craft/sewing images for merchandising their stock, staying consistent by using the same image they had in their window displays (see my previous Cath Kidston post).

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