Prada has opened a pop-up store at Place Beauvau, Paris, from all the fixtures and effort put into the store design it looks like it should be a permanent shop, however it will only be there for 5 months.
The store spreads over 570 sq m and has two floors, the store features the full range of women's ready-to-wear, along with accessories, shoes and bags. Despite having such staunch Italianate roots, Prada have embraced their Parisian side for the project, fronting the store with an extensive Mirabeau Bridge-themed facade designed by architect Roberto Baciocchi.
The bohemian theme carries on throughout, with a Montmartre-inspired, mannequin-lined street scene up the staircase; bronze and glass apothecary cases; lilac velvet furnishings; an abundance of floor-to-ceiling mirrors and a chequered marble floor recalling Prada’s 1913 original store in Galleria Vittorio Emanuele II, Milan. (http://www.wallpaper.com/fashion/prada-pops-up-in-paris/3580)
I have been looking into visual merchandising, and have found this store aspirational, I only wish I was closer and able to see it for myself!
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