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Hi, thank you for checking out my blog, on here I post my own photos and write about trends I am observing within VM, also anything that interests me and most recently adding photos of things I buy. I am a recent graduate having studied Fashion Marketing and Communication at Nottingham Trent University and work as a visual merchandising manager...Please if you wish feel free to follow my blog or contact me.

Saturday, 25 September 2010

Tunbridge Wells Shop Watch

Here is the latest visual merchandising update from Tunbridge Wells, Kent: Cath Kidston keeps it quintessential English country home look, with fabric armchairs layered in quilts and cushions, books, an overflowing writing desk, board games and playing cards, as well as boxes bursting with sewing equipment. Joules also countrifies their window with images of farm animals, wellies, playful pastel hues - and a gandfather clock? Hoopers on the other hand has embraced the autumn season, using berries hues and graphics of windsewpt leaves in their main store. Whilst the mens store has a sleek luxurious feel with grey and silver as the main hues and the use of ultra modern interior pieces. For Next camel combined with black is their main colour story, the backdrop of their window is a beautiful pavillion with tree silhouettes. River Island keeps things muted with neutral shades and a play on layering and texture, whilst French Connection keeps it simple with photos hanging down on rope. New Look's window was not so impressive, but the main trends appear to be check, the aviator jacket and lace-up boots. Topshop proves black is still a fashion favourite, playing it up with camel and grey shades. Where as White Stuff brings back the country feel, with hay, crates, various tea pots and tea cosies, check print and vintage suitcases - very colourful and playful - loving the 70s inspired wallpaper as well! See photos below:

























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