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Hi, thank you for checking out my blog, on here I post my own photos and write about trends I am observing within VM, also anything that interests me and most recently adding photos of things I buy. I am a recent graduate having studied Fashion Marketing and Communication at Nottingham Trent University and work as a visual merchandising manager...Please if you wish feel free to follow my blog or contact me.

Monday, 1 March 2010

Farm Fresh Fashion

Etro, always on the cutting edge of style, realized the popularity of covering surfaces in live vegetation and produced an edible runway at the Fall 2008 men’s show.

The catwalk was decorated like a garden, the models walking between rows of what could easily have been their post-show dinner. There were real herbs and even dirt at the Harvest Style show, the perfect title for the farming-inspired collection.

The clothes themselves were hip, not granola at all. Instead of boring neutral hemp and organic cotton, there were rich fabrics like purple velvet and funky patterns like veggie and coffee bean prints. In fact, the colours were all really eye-popping, with lots of spinach green, squash orange and vibrant eggplant shades.

There was nothing hippie about this collection, if anything I’d it could be summarized as flamboyant. Along with flora-inspired colours and vegetation on the catwalk, some of the models carried murses overflowing with fresh veggies.



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